Creative professional with extensive experience in graphic design, brand development and integrated marketing, spanning Brazil and the UK. I specialise in transforming brands, driving audience engagement and delivering measurable business results through strategic, creative solutions.
Selected experience:
Rainha das Noivas (Brazil): Led brand modernisation and persona development, refreshing tone of voice and digital presence. Drove franchise expansion and significantly increased sales in just 9 months.
Plants Galore (UK): Delivered a new corporate visual identity, boosting gift card sales by 100% and surpassing annual marketing targets by 50%.
Dez Propaganda (Brazil): Art Director for clients including AGCO do Brasil, Massey Ferguson and FIAT Southern Region. Awarded Silver at the Rio Grande do Sul Advertising Critics Awards for the “Vittorio” direct marketing campaign, achieving 80% sales.
Escala (Brazil): Promoted from Art Assistant to Junior Art Director on Lojas Renner, Brazil’s leading fashion retailer. Developed one of the brand’s best-selling gift cards, including research, creative development and campaign execution.
Core skills: Brand identity, campaign strategy, creative direction, integrated marketing, graphic and digital design, project leadership, audience insight.
Let’s collaborate and bring bold ideas to life!
● Social Media Management: Led digital strategies for 15+ brands and individuals, driving growth and
engagement across multiple platforms through targeted content creation and audience analysis.
● End-to-End Project Management: Expertise in managing marketing campaigns from idea to execution, overseeing budgeting, timelines, creative sign-off, and performance analysis to ensure optimal results.
● Adobe Creative Suite Mastery: Proficient in Adobe Illustrator, InDesign, and Photoshop, with a focus on
creating compelling visuals, graphics, and layouts for both print and digital media.
● WordPress Proficiency: Experienced in the development, design, and content management of WordPress based websites, enhancing user experience and brand consistency.
● Creative Expertise: Advanced knowledge of Marketing Strategy, Photography, Layout Design, Typography, Graphic Design and Art Direction, along with hands-on experience in filming and video production.
Selected experience:
Rainha das Noivas (Brazil): Led brand modernisation and persona development, refreshing tone of voice and digital presence. Drove franchise expansion and significantly increased sales in just 9 months.
Plants Galore (UK): Delivered a new corporate visual identity, boosting gift card sales by 100% and surpassing annual marketing targets by 50%.
Dez Propaganda (Brazil): Art Director for clients including AGCO do Brasil, Massey Ferguson and FIAT Southern Region. Awarded Silver at the Rio Grande do Sul Advertising Critics Awards for the “Vittorio” direct marketing campaign, achieving 80% sales.
Escala (Brazil): Promoted from Art Assistant to Junior Art Director on Lojas Renner, Brazil’s leading fashion retailer. Developed one of the brand’s best-selling gift cards, including research, creative development and campaign execution.
Core skills: Brand identity, campaign strategy, creative direction, integrated marketing, graphic and digital design, project leadership, audience insight.
Let’s collaborate and bring bold ideas to life!
● Social Media Management: Led digital strategies for 15+ brands and individuals, driving growth and
engagement across multiple platforms through targeted content creation and audience analysis.
● End-to-End Project Management: Expertise in managing marketing campaigns from idea to execution, overseeing budgeting, timelines, creative sign-off, and performance analysis to ensure optimal results.
● Adobe Creative Suite Mastery: Proficient in Adobe Illustrator, InDesign, and Photoshop, with a focus on
creating compelling visuals, graphics, and layouts for both print and digital media.
● WordPress Proficiency: Experienced in the development, design, and content management of WordPress based websites, enhancing user experience and brand consistency.
● Creative Expertise: Advanced knowledge of Marketing Strategy, Photography, Layout Design, Typography, Graphic Design and Art Direction, along with hands-on experience in filming and video production.